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Reviewing and analyzing client sites for areas that can be improved and optimized
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Preparing strategy reports and recommendations
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Identifying powerful keywords to drive the most valuable traffic
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Building and optimizing PPC campaigns (Google, LinkedIn)
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Writing powerful calls-to-action to convert visitors into qualified leads
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Writing website copy and adding effective keywords to existing pages
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Developing link building strategies
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Analyzing keywords and SEO techniques used by competitors
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Compiling and presenting SEO results to clients